Jewelry as a consumer’s item
Unfortunately, in the second half of the 20th century, particularly since this millennium, jewelry has lost all symbolism, falling into the hands of mass consumption.
This frantic consumption of jewelry has forced it away from its primary function, now representing, in many cases, a standardized object, mass-produced by machine tools. Only through marketing can we still fool ourselves into thinking the piece is handcrafted.
This, over time, has separated jewelry from its soul. In many cases, it has become a sign of belonging to a socio-cultural group, a sign of dispossession of individuality, which is paradoxically claimed more and more.
Today, brands often refer to jewelry as simple accessories. The term highlights the secondary aspect of current jewelry, underlining its meaninglessness and superfluousness.
I want to help jewelry reunite with its soul, gently awakening and restoring its previous meaning and symbolism. I want people to wear jewelry for a personal reason and not just because it goes well with their eye color. I want people to associate emotional value to it.