What’s your best travel memory? Why was this moment so exceptional? Because you associate it regardless of its value, an emotion. Because the memory of this moment makes you relive the emotion it caused.
For me, it is this trip to Africa, in this savanna, where suddenly at the bend of the track, I found myself facing a fiery young elephant. The emotion of joy, surprise, glare and fear resurfaces every time I remember this moment. This emotion gives value to this moment, on this journey.
By creating with my customer, I look for a way to integrate an emotional charge specific to her jewelry. This emotional value is unique and different for each of us.
Unique as this jewel will also be because we are all different.